Fix where you
lose customers.
Customer experience
Find and improve the parts of your product or service where people get confused, frustrated or give up. From the first enquiry to the reasons they come back.
I help businesses keep customers, decide what to build next and get their teams moving in the same direction.

Follow the customer journey and talk to the people using it. Find out where they get stuck, lose confidence or stop coming back.
Explore how I helpCustomer experience
Find and improve the parts of your product or service where people get confused, frustrated or give up. From the first enquiry to the reasons they come back.
Product direction
Understand customer needs, choose priorities and test ideas before investing in delivery. Give the team a reason for what goes on the roadmap.
Team alignment
Resolve competing priorities and turn strategy into decisions people can act on. Workshops, coaching and the conversations that keep getting put off.
I work through research, workshops, design and hands-on building, depending on what the problem needs. That can include a product, a website, an AI tool or a better way of running the service.
An AI career copilot, a content pipeline and the operations behind a growing education business.
A 115-point rehabilitation audit rebuilt around how hospice teams work day to day.
A marketing site connected to the team’s workflow, with a blog they can publish themselves.
Product photography, a story worth telling and a straightforward route to the existing Square shop.

I’ve been a designer, coder, product leader and founder. I’m deliberately difficult to put in one box.
I spent twenty years building with teams at the BBC, Amazon Prime Video and DAZN. I now bring that experience to smaller businesses and founders who aren’t from a tech background.
I’m dyslexic. I see patterns and visualise systems, and I like making complicated things easier to understand. You’ll work directly with me.
One focused hour
£150
A second opinion on a decision, an idea or something that’s stuck. We talk it through and work out what to do next.
Talk about sparkGet the team in a room
From £3,000
A facilitated half or full day to understand the problem, make decisions and agree what happens next.
Talk about workshopDesign and test
From £2,000
Turn the direction into a prototype. Test it with the people who’ll use it before committing to a build.
Talk about foundationBuild and automate
From £1,000/mo
Websites, tools and automation, with the delivery shaped around what your business needs.
Talk about engineThe Launch Kit covers a website, email and the essentials, in about a week.



Tell me what’s going on. We’ll work out where I can help.
Let’s have a chathello@productofexperience.com